Let us talk about something: The evolution of e-WOM from the past to the future
(2022)
Journal Article
Akbari, M., Foroudi, P., Zaman Fashami, R., Mahavarpour, N., & Khodayari, M. (2022). Let us talk about something: The evolution of e-WOM from the past to the future. Journal of Business Research, 149, 663-689. https://doi.org/10.1016/j.jbusres.2022.05.061
Because e-WOM is one of the useful digital marketing elements for any organization, a better understanding of its process will help individuals take more advantage of this concept. e-WOM enables individuals to form relationships with firms, brands, a... Read More about Let us talk about something: The evolution of e-WOM from the past to the future.