All Outputs (2)

Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth (2016)
Presentation / Conference Contribution
Stahl, P., Tjandra, N. C., & Marshall, K. (2016). Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth. In Proceedings of the Academy of Marketing Conference 2016

No abstract available.

An investigation of key market growth factors that influence the “luxurisation” of golf industry in China (2016)
Journal Article
Zhang, C., Omar, M., & Tjandra, N. C. (2016). An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23

This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest golf complex in the world and in recent years the market is growing at its... Read More about An investigation of key market growth factors that influence the “luxurisation” of golf industry in China.