All Outputs (2)

Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer. (2011)
Presentation / Conference Contribution
Tjandra, N. C., Omar, M., & Ensor, J. (2011). Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer.

This paper identifies and explores whether the customers from advanced and emerging and developing economies have different perceptions towards country-of-origin of international branded clothes. It has been suggested that country-of-origin is comm... Read More about Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer..

"You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin. (2011)
Presentation / Conference Contribution
Tjandra, N. C., Omar, M., & Williams, J. (2011). "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin.

This paper is part of a bigger qualitative study about the perception of country-of-origin from consumers in different countries. The purpose of this paper is to identify and explore whether country-of-origin information influences customers’ perce... Read More about "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin..