On the road to brand leadership: Co-creating with Independent Financial Advisers (IFAs)
(2013)
Thesis
Tjandra, N. C. On the road to brand leadership: Co-creating with Independent Financial Advisers (IFAs). (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6798
With total assets of £3,010 billion (ONS, 2012), the long-term savings and investment industry is one of the most important economic pillars in the UK. The uniqueness of this industry is that the majority of its sales to individual customers are gene... Read More about On the road to brand leadership: Co-creating with Independent Financial Advisers (IFAs).