Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland
(2014)
Journal Article
Omar, M., Tjandra, N. C., & Ensor, J. (2014). Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services, 21(5), 753-763. https://doi.org/10.1016/j
The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fundamental for maintaining health and independence. Historically, older cons... Read More about Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland.