All Outputs (2)

An exploration of Indonesian smokers and non-smokers' perceptions towards the ethics of tobacco marketing (2019)
Presentation / Conference Contribution
Tjandra, N. C., Prabandari, Y. S., & Aroean, L. (2019, June). An exploration of Indonesian smokers and non-smokers' perceptions towards the ethics of tobacco marketing. Paper presented at Emerging Markets Conference 2016, Bangkok

An exploration of the Indonesian public perceptions of the ethics of tobacco advertising (2019)
Presentation / Conference Contribution
Tjandra, N. C., Aroean, L., & Prabandari, Y. S. (2019, June). An exploration of the Indonesian public perceptions of the ethics of tobacco advertising. Paper presented at 6th World Social Marketing Conference, Edinburgh

This paper aims to explore the Indonesian public perceptions of the ethics of tobacco advertising. Six focus groups and thirty personal interviews were conducted in eight urban villages in Yogyakarta, Indonesia to gather data. The findings indicate t... Read More about An exploration of the Indonesian public perceptions of the ethics of tobacco advertising.