The Dragon evolves:is the social market economy a chimaera?
(2004)
Journal Article
Omar, M., & Handley-Schachler, M. (2004). The Dragon evolves:is the social market economy a chimaera?. International Journal of Applied Marketing, 3, 82-92
An earlier study by Deng and Dart (1999) shed a great deal of light on the unfolding dynamics of market orientation, searching out a range of macro-marketing concerns that may significantly impact the adjustment process to a market orientation. Mark... Read More about The Dragon evolves:is the social market economy a chimaera?.