Customer involvement and perceptions: The moderating role of customer co-production
(2011)
Journal Article
Cheung, M., & To, W. M. (2011). Customer involvement and perceptions: The moderating role of customer co-production. Journal of Retailing and Consumer Services, 18(4), 271-277. https://doi.org/10.1016/j.jretconser.2010.12.011
This study examines customer-specific antecedents of perceived service performance. Based on a review of the consumer services literature, we propose a theoretical model that links customer involvement to perceived service performance and identify th... Read More about Customer involvement and perceptions: The moderating role of customer co-production.