All Outputs (2)

EU Tourism and Student Identities in a pre-Brexit UK (2023)
Journal Article
Anastasiadou, C., Pilcher, N., Gutu, M., & Panyik, E. (2023). EU Tourism and Student Identities in a pre-Brexit UK. Annals of Tourism Research, 99, Article 103545. https://doi.org/10.1016/j.annals.2023.103545

The EU has long advocated cultural tourism to construct a shared, supranational European identity. Drawing on data collected prior to the UK Brexit referendum, the paper compares EU discourse in selected tourism policy documents, and the travel exper... Read More about EU Tourism and Student Identities in a pre-Brexit UK.

Developing and deploying marketing agility in an emerging economy: the case of Blue Skies (2018)
Journal Article
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019). Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261

In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. However, limited insights have been offered by scholars on multinational en... Read More about Developing and deploying marketing agility in an emerging economy: the case of Blue Skies.