Connoisseurship as a substitute for user research? The case of the Swiss watch industry
(2015)
Journal Article
Sinclair, M. (2015). Connoisseurship as a substitute for user research? The case of the Swiss watch industry. Journal of Research Practice, 11(2),
Conventional wisdom holds that new product development is more successfully undertaken when design is user led. An exception is the luxury goods sector, in which a common presentation of the brand is one where the customer should aspire to the vision... Read More about Connoisseurship as a substitute for user research? The case of the Swiss watch industry.