Duplication of Purchase Law in Sport Event Markets: New Zealand case study
(2014)
Presentation / Conference Contribution
Lees, G., Morrison, A., & Robertson, M. (2014, December). Duplication of Purchase Law in Sport Event Markets: New Zealand case study. Presented at ANZMAC Annual Conference 2014
The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase Law or whether they are highly demographically segmented. It analyses a single sourc... Read More about Duplication of Purchase Law in Sport Event Markets: New Zealand case study.