Islamic heritage marketing: the Umrah experience
(2014)
Presentation / Conference Contribution
Taheri, B., Lochrie, S., O'Gorman, K., Hill, E., & Gannon, M. (2014, November). Islamic heritage marketing: the Umrah experience. Paper presented at Heritage Tourism and Hospitality International Conference - HTHIC2014
A potential visitor’s image of a destination and its attributes is likely to influence their behaviour before, during, and after their trip. However, there is a lack of research into Islamic destination image (Jafari & Scott, 2013; Stephenson, 2014).... Read More about Islamic heritage marketing: the Umrah experience.