All Outputs (4)

Determinants of international entrepreneurship of UK companies (2008)
Journal Article
Omar, M., Nwankwo, S., & Richards, D. (2008). Determinants of international entrepreneurship of UK companies. World Review of Entrepreneurship, Management and Sustainable Development, 4, 1-18. https://doi.org/10.1504/WREMSD.2008.016204

Research indicates a positive correlation between firm-specific characteristics and international entrepreneurship, vis-a-vis the mode of market entry selected for overseas markets. Equally, the level of international entrepreneurial orientation is r... Read More about Determinants of international entrepreneurship of UK companies.

Study on characteristics of jewelry consumption in United Kingdom and China (2008)
Journal Article
Omar, M., Zuowei, Y., & Adams, J. (2008). Study on characteristics of jewelry consumption in United Kingdom and China. 880-01 Bao shi he bao shi xue za zhi = Baoshi he baoshixue zazhi = Journal of gems & gemmology, 10, 54-58

The United Kingdom,which is one of the largest consumer of jewelry in the world,has increased its need or desire for jewelry in the recent years and now arises an overall deficit in jewelry trade.China which is a major jewelry-producing country could... Read More about Study on characteristics of jewelry consumption in United Kingdom and China.

They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. (2008)
Book
Omar, M., & Lewrick, M. (2008). They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. Edinburgh Napier University

There is substantial research to indicate that a correlation exists between the firm-specific characteristics of multi-national corporations (MNC’s) and the mode of entry selected for involvement in overseas markets. Equally there is evidence to sugg... Read More about They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets..

Brand risk intelligence - new brand development drivers in a satiated consumer marketplace. (2008)
Presentation / Conference Contribution
Hamann, D., Williams, J., & Omar, M. (2008, July). Brand risk intelligence - new brand development drivers in a satiated consumer marketplace. Paper presented at Academy of Marketing, Annual Conference, Reflective Marketing in a Material World

In a globally competitive business environment the value of a strong brand in the consumer high-technology marketplace is well documented, as is a progressively satiated marketplace where consumers may have all they “need”. The difficulty in mainta... Read More about Brand risk intelligence - new brand development drivers in a satiated consumer marketplace..