All Outputs (5)

Do not do what the Romans do: determinants of international entrepreneurship of UK companies. (2006)
Journal Article
Omar, M., Nwankwo, S., & Richards, D. (2006). Do not do what the Romans do: determinants of international entrepreneurship of UK companies. WORLD SUSTAINABLE DEVELOPMENT OUTLOOK, 1, 371-380

There is substantial research to indicate that a positive correlation exists between firm-specific characteristics of Multinational Corporations (MNC's) and their international entrepreneurship, vis--vis the mode of market entry selected for overseas... Read More about Do not do what the Romans do: determinants of international entrepreneurship of UK companies..

The effects of culture and politics on Foreign Direct Investment and sustainable development in China: some research hypotheses (2006)
Journal Article
Brown, A., Orr, A., Luo, J., Omar, M., & Handley-Schachler, M. (2006). The effects of culture and politics on Foreign Direct Investment and sustainable development in China: some research hypotheses. World Review of Entrepreneurship, Management and Sustai

China's GDP reached US 1.159 trillion in 2001, making it the sixth largest economy in the world. In addition the Chinese government has reformed its economy, liberated market forces and opened up many industries to foreign investors. However, the sur... Read More about The effects of culture and politics on Foreign Direct Investment and sustainable development in China: some research hypotheses.

Managing and maintaining corporate reputation and brand identity: Haier Group logo (2006)
Journal Article
Omar, M., & Williams, J. (2006). Managing and maintaining corporate reputation and brand identity: Haier Group logo. The journal of brand management an international journal, 13(4-5), 268-275. https://doi.org/10.1057/palgrave.bm.2540270

The riots against the World Trade Organization in Seattle and the protests in Washington present a real threat to the reputation of global firms. Those changes in circumstance led international firms to pay considerable attention to the management of... Read More about Managing and maintaining corporate reputation and brand identity: Haier Group logo.

Transition to a market orientation: preliminary evidence from China. (2006)
Journal Article
Bathgate, I., Omar, M., Nwankwo, S., & Zhang, Y. (2006). Transition to a market orientation: preliminary evidence from China. Marketing Intelligence and Planning, 24, 332-346. doi:10.1108/02634500610672080

Purpose – The research objective was to assess the challenges of transition that firms face in adopting a market orientation in China, as the basis for providing a context-specific explanation of market orientation. Design/methodology/approach – A... Read More about Transition to a market orientation: preliminary evidence from China..

Market structure and enterprise competitiveness: strategic choices facing China's organic food industry. (2006)
Journal Article
Brown, A., Orr, A., Luo, J., Dezhang, W., Lu, S., Adams, J., & Omar, M. (2006). Market structure and enterprise competitiveness: strategic choices facing China's organic food industry. World Review of Entrepreneurship, Management and Sustainable Development, 2(1-2), 161-172. https://doi.org/10.1504/WREMSD.2006.009082

This paper presents an analysis of the current situation of the Chinese organic food industry and a discussion of options for the future in terms of market structure, reorganisation and marketing strategy. A brief comparison with the organic food ind... Read More about Market structure and enterprise competitiveness: strategic choices facing China's organic food industry..