The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China
(2017)
Journal Article
Lu, X., Liu, H. W., & Rahman, M. (2017). The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China. Strategic Change, 26(3), 251-260. https://doi.org/10.1002/jsc.2126
Corporate social responsibility (CSR) initiatives have differential impact on developing customer loyalty in the context of two leading international sportswear companies operating in China. Academic interest in CSR in China has grown over the years.... Read More about The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China.