Social media conflicts during the financial crisis: Managerial implications for retail banks
(2019)
Journal Article
Dineva, D., Lu, X., & Breitsohl, J. (2019). Social media conflicts during the financial crisis: Managerial implications for retail banks. Strategic Change, 28(5), 381-386. https://doi.org/10.1002/jsc.2292
Social media can be used proactively to disseminate accurate corporate information and address undesirable consumer behaviors online in order to help counteract negativity in the business environment in the wake of a financial crisis. Social media th... Read More about Social media conflicts during the financial crisis: Managerial implications for retail banks.