Consumers’ reaction to sci-fi as a source of information for technological development: An empirical analysis
(2024)
Journal Article
Messeni Petruzzelli, A., Mora, L., Natalicchio, A., Platania, F., & Toscano Hernandez, C. (2024). Consumers’ reaction to sci-fi as a source of information for technological development: An empirical analysis. Technovation, 132, Article 102970. https://doi.org/10.1016/j.technovation.2024.102970
Science fiction (sci-fi) creative products inspire individuals by envisioning alternative futures and imaginary technological development. The stimuli conveyed by sci-fi creative products can trigger consumers' interest, which nowadays translate into... Read More about Consumers’ reaction to sci-fi as a source of information for technological development: An empirical analysis.