The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe
(2012)
Presentation / Conference Contribution
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK
The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic analysis is not new within tourism and related contexts. Despite this, the s... Read More about The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe.