All Outputs (5)

Independent financial adviser (IFA)-based brand equity pyramid (2020)
Journal Article
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2020). Independent financial adviser (IFA)-based brand equity pyramid. Journal of Financial Services Marketing, 25, 53–64. https://doi.org/10.1057/s41264-020-00073-x

This paper aims to evaluate the applicability of the existing brand equity pyramid models in the context of independent financial advisers (IFAs) in the UK financial services sector. Nine in-depth interviews with IFAs and nine in-depth corroboration... Read More about Independent financial adviser (IFA)-based brand equity pyramid.

An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach (2020)
Journal Article
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. (2020). An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach. Qualitative Market Research: An International Journal, 23(4), 821-841. https://

Purpose This study aims to investigate the applicability of Ritter’s (2000) framework of interconnectedness in a triadic relationship between a provider, intermediaries and customers, and to extend the framework by considering how the state of the re... Read More about An evaluation of the effect of interconnectedness and the state of the relationships in a triad: A dynamic approach.

Co-creating with intermediaries: Understanding their power and interest (2019)
Journal Article
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2019). Co-creating with intermediaries: Understanding their power and interest. Journal of Business to Business Marketing, 36(3-4), 319-339. https://doi.org/10.1080/1051712X.2019.1611086

Purpose: This paper aims to explore the power and interest of independent intermediaries in co-creation activities. More specifically, the study investigates the role of independent financial advisers (IFAs) in co-creation activities and identifies h... Read More about Co-creating with intermediaries: Understanding their power and interest.

Mounting offshore operations using the Reserve Forces and how it impacted on homeland security – the United Kingdom experience’. (2004)
Journal Article
Thomson, J. R. (2003). Mounting offshore operations using the Reserve Forces and how it impacted on homeland security – the United Kingdom experience’. Journal of military and strategic studies the electronic journal of the Centre for Military and Strategic Studies, 7, ISSN 1488-559X

This short paper attempts to reflect on the UK experience of mounting offshore operations using the Reserve Forces in support of regular forces and its impact on homeland defence and security. The topic area is by definition both diverse by its natur... Read More about Mounting offshore operations using the Reserve Forces and how it impacted on homeland security – the United Kingdom experience’..

‘Mounting offshore operations using the reserve forces and how it impacted on homeland defence and security- the United Kingdom experience. (2004)
Journal Article
Thomson, J. R. (2003). ‘Mounting offshore operations using the reserve forces and how it impacted on homeland defence and security- the United Kingdom experience. Journal of military and strategic studies the electronic journal of the Centre for Military and Strategic Studies, 7, ISSN 1488-559X

This short paper attempts to reflect on the UK experience of mounting offshore operations using the Reserve Forces in support of regular forces and its impact on homeland defence and security. The topic area is by definition both diverse by its natur... Read More about ‘Mounting offshore operations using the reserve forces and how it impacted on homeland defence and security- the United Kingdom experience..