Changing affective content in brand and product attributes
(2009)
Journal Article
Abbott, M., Holland, R., Giacomin, J., & Shackleton, J. (2009). Changing affective content in brand and product attributes. Journal of Product and Brand Management, 18(1), 17-26. https://doi.org/10.1108/10610420910933335
Purpose – This paper aims to explore whether consumers' cognitive reactions to a branded product remain stable over time. In many created concepts, entity attributes are such that cognitive reactions to them change in a predictable manner by attract... Read More about Changing affective content in brand and product attributes.