From forecasting to drink and how we could be more sociable with business.
(2002)
Presentation / Conference Contribution
Gormley, P., MacMillan, G., & Canduela, J. (2002, June). From forecasting to drink and how we could be more sociable with business. Paper presented at 22nd International Symposium on Forecasting, Dublin, Ireland
The presentation covers the developments in forecasting and market modeling within Scottish Courage Brands, the major brewer in the UK take home market. It illustrates the joint development of new methods of demand modeling with staff and post grad... Read More about From forecasting to drink and how we could be more sociable with business..