Forecasting in fast moving consumer goods organisations: a case study.
(2010)
Book
Canduela, J. (2010). Forecasting in fast moving consumer goods organisations: a case study. Lambert Academic Publishing
The FMCG sector is a main contributor to many economies and increasingly finds itself operating in highly complex markets characterised by powerful and demanding customers. Little work has been conducted on the analysis of forecasting systems in FMCG... Read More about Forecasting in fast moving consumer goods organisations: a case study..