Wine Tourism — A Thirst for Knowledge?
(2000)
Journal Article
Charters, S., & Ali‐Knight, J. (2000). Wine Tourism — A Thirst for Knowledge?. International Journal of Wine Marketing, 12(3), 70-80. https://doi.org/10.1108/eb008715
Wine tourism is a growing segment of the tourism industry. Wine tourists are not a homogeneous group, but seek differing components of the overall wine tourism experience. This research evaluates their demand for an educational element in the overal... Read More about Wine Tourism — A Thirst for Knowledge?.