Media Format Matters: User Engagement with Audio, Text and Video Tweets
(2024)
Journal Article
Li, J., & Ensafjoo, M. (online). Media Format Matters: User Engagement with Audio, Text and Video Tweets. Journal of Radio & Audio Media, https://doi.org/10.1080/19376529.2024.2303482
A dataset of shortform audio-only tweets with video and text controls is used to analyze whether a tweet’s media format and topic influence user engagement with the tweet. Audio tweets were more engaging than text or video tweets by the same users, l... Read More about Media Format Matters: User Engagement with Audio, Text and Video Tweets.