All Outputs (2)

Applying the Right UX based on Users' Needs and Future Trends of UX (2024)
Presentation / Conference Contribution
Cameron, J. (2024, October). Applying the Right UX based on Users' Needs and Future Trends of UX. Presented at BINUS Business School International Lecture Week 2024, Jakarta, Indonesia and online

This lecture by Dr Jackie Cameron, an experienced digital marketing lecturer at Edinburgh Napier University, provides a comprehensive overview of user experience (UX) principles and their application in digital marketing contexts. Covering key defini... Read More about Applying the Right UX based on Users' Needs and Future Trends of UX.

Employability attributes: Meeting deadlines, time management (2024)
Presentation / Conference Contribution
Cameron, J., Gutu, M., & Kurtzke, S. (2024, June). Employability attributes: Meeting deadlines, time management. Presented at Marketing Professional Advisory Group Meeting, Edinburgh Napier University, UK

This talk aims to excavate marketing practitioner insights on whether meeting deadlines and time management are important graduate attributes that should be carefully considered in an employability-focused curriculum. The presentation sets out debat... Read More about Employability attributes: Meeting deadlines, time management.