All Outputs (3)

Fandom as method: Decolonising research on social media communications through Chinese transnational fandoms of a Japanese Olympic figure skater (2024)
Journal Article
Chen, Z. T., Cameron, J., & Liu, N. X. (online). Fandom as method: Decolonising research on social media communications through Chinese transnational fandoms of a Japanese Olympic figure skater. Journal of Current Chinese Affairs, https://doi.org/10.1177/18681026241255134

This paper focuses on international sports personality in figure staking Yuzuru Hanyu, who plays for Japan, and his transnational fandoms in China, to examine the politicisation of his evolving fandom during and after his performance at the 2022 Beij... Read More about Fandom as method: Decolonising research on social media communications through Chinese transnational fandoms of a Japanese Olympic figure skater.

Content Curation: Best Practices and Techniques (2023)
Book Chapter
Cameron, J. (2023). Content Curation: Best Practices and Techniques. In Digital Content Marketing: Creating Value in Practice (140-158). Routledge. https://doi.org/10.4324/9781003346500-9

In this chapter you will learn how carefully considered content curation can play a highly effective role in stimulating brand-related engagement, in particular on social media channels. Marketing concepts and theories that shed light on brand-relate... Read More about Content Curation: Best Practices and Techniques.

Content Marketing Ideation: How to Generate and Manage Creative Concepts (2023)
Book Chapter
Cameron, J. (2023). Content Marketing Ideation: How to Generate and Manage Creative Concepts. In Digital Content Marketing: Creating Value in Practice (31-60). Routledge. https://doi.org/10.4324/9781003346500-3

This chapter talks about the process of idea generation for content marketing. It discusses how content marketers generate creative ideas and introduces theories and concepts about creative processes. The chapter also provides recommendations on how... Read More about Content Marketing Ideation: How to Generate and Manage Creative Concepts.