Social constructions of value: marketing considerations for the context of event and festival visitation.
(2015)
Book Chapter
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2015). Social constructions of value: marketing considerations for the context of event and festival visitation. In O. Moufakkir, & T. Pernecky (Eds.), Ideological, social and cultural aspects of even
This chapter argues for a shift from the traditional value perspectives to a more holistic representation of socially constructed value in practice. This chapter is organized in three parts. In the first part, an overview is offered of how value has... Read More about Social constructions of value: marketing considerations for the context of event and festival visitation..