Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers
(2018)
Journal Article
Sirkeci, I., & Zeren, F. (2018). Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers. Transnational Marketing Journal, 6(2), 139-157. https://doi.org/10.33182/tmj.v6i2.588
In this article, we discuss the role of diaspora as a business network and an opportunity window for foreign market entry following the concept of diaspora market entry or transnational market entry mode. As sources of information on both home and ho... Read More about Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers.