All Outputs (2)

Designing to engage a television audience: how are different media used in TV ident creation? (2015)
Journal Article
Macdonald, I. (2015). Designing to engage a television audience: how are different media used in TV ident creation?. Arts and the Market, 5(2), 139-153. https://doi.org/10.1108/aam-05-2014-0019

Purpose
 The aims of this article are to illustrate how designers attempt to engage audiences through different media in tv idents; and to explore how the human mark (such as drawing and model-making) in a hybrid with digital media can not only revi... Read More about Designing to engage a television audience: how are different media used in TV ident creation?.

Book review of 'Communication Design: Insights from the Creative Industries' (Yates and Price 2015) (2015)
Journal Article
Macdonald, I. (2015). Book review of 'Communication Design: Insights from the Creative Industries' (Yates and Price 2015). AD, 33-33

Derek Yates and Jessie Price’s book Communication Design: Insights from the Creative Industries is about designers who make a difference in the world. Its aim is to bridge the gap between education and emerging practices in communication design so th... Read More about Book review of 'Communication Design: Insights from the Creative Industries' (Yates and Price 2015).