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All Outputs (4)

Big data in audience research: A critical perspective (2014)
Book Chapter
Zeller, F. (2015). Big data in audience research: A critical perspective. In F. Zeller, C. Ponte, & B. O’Neill (Eds.), Revitalising Audience Research (261-278). New York, NY: Routledge. https://doi.org/10.4324/9781315762821

What does big data 2 mean for contemporary and future audience research? Does it simply have methodological implications, such as giving up traditional methods for the sake of algorithms and large data sets? Does it mean that our audiences have chang... Read More about Big data in audience research: A critical perspective.

Introduction: Revitalising audience research: Innovations in European audience research (2014)
Book Chapter
Zeller, F., Ponte, C., & O’Neill, B. (2014). Introduction: Revitalising audience research: Innovations in European audience research. In F. Zeller, C. Ponte, & B. O'Neill (Eds.), Revitalising audience research: Innovations in European audience research.

This chapter explores the premise that the nature of audiencehood itself has changed within the contemporary digital environment, in ways that has both conceptual and methodological implications for audience research design. It discusses some general... Read More about Introduction: Revitalising audience research: Innovations in European audience research.

Online-Forschung und Big Data (2014)
Book Chapter
Zeller, F. (2014). Online-Forschung und Big Data. In M. Welker, M. Taddicken, J. H. Schmidt, & N. Jackob (Eds.), Handbuch Online-Forschung: Sozialwissenschaftliche Datengewinnung und -auswertung in digitalen Netzen (424-451). Köln: Herbert von Halem