New Perspectives on Audience Activity: 'Prosumption' and Media Activism as Audience Practices
(2013)
Book Chapter
O’Neill, B., Gallego, J. I., & Zeller, F. (2013). New Perspectives on Audience Activity: 'Prosumption' and Media Activism as Audience Practices. In N. Carpentier, K. C. Schroeder, & L. Hallett (Eds.), Audience Transformations: Shifting Audience Position
Until relatively recently, the subject of social relationships, constituted in and through audience practices, has been a minor part of audience research studies. This chapter explores how social relationships and forms of audience agency change and... Read More about New Perspectives on Audience Activity: 'Prosumption' and Media Activism as Audience Practices.