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Winning through specialization: The role of the business model in value creation (2014)
Book Chapter
Neves Da Rocha, F., & Silva e Meirelles, D. (2014). Winning through specialization: The role of the business model in value creation. In Latin America’s emergence in global services: A new driver of structural change in the region? (215-231). United Nations

The chapter presents a case study on a recent venture in the enterprise system market in Brazil, reporting on the company from its discovery phase through its development into a successful consulting company. The objective of the study is to identify... Read More about Winning through specialization: The role of the business model in value creation.