Towards a richer understanding of consumers in social marketing contexts: revisiting the stage of change model.
(2010)
Journal Article
Logie-MacIver, L., & Piacentini, M. G. (2010). Towards a richer understanding of consumers in social marketing contexts: revisiting the stage of change model. Journal of Marketing Management, 27, 60-76. https://doi.org/10.1080/02672571003676429
In this paper, we present data from an 18-month-long longitudinal study of a sample of 40 people who received a test for cancer and who were subsequently advised by health professionals on the dietary changes that would lead to improved health. This... Read More about Towards a richer understanding of consumers in social marketing contexts: revisiting the stage of change model..