The brand‐wagon: emerging art markets and the Venice Biennale
(2011)
Journal Article
Rodner, V. L., Omar, M., & Thomson, E. (2011). The brand‐wagon: emerging art markets and the Venice Biennale. Marketing Intelligence and Planning, 29, 319-336. https://doi.org/10.1108/02634501111129275
Purpose – The purpose of this paper is to investigate whether and how participating in a branded Biennale (Venice) may legitimate and promote selected artists from the emerging markets of Venezuela and Thailand alongside art market leaders. Desig... Read More about The brand‐wagon: emerging art markets and the Venice Biennale.