Mass customisation through personalised brochures: the role of digital printing.
(2007)
Journal Article
Migas, N., Anastasiadou, C., & Buchanan, W. J. (2007). Mass customisation through personalised brochures: the role of digital printing. Information Systems,
This paper argues that despite the wide adoption of Internet technologies in destination marketing, information is still disseminated through printed brochures that have largely remained unchanged and unaffected by the trend towards greater personali... Read More about Mass customisation through personalised brochures: the role of digital printing..