The new normal: The role of B2B Sales in Supply chain and logistics strategy
(2021)
Presentation / Conference Contribution
Mackenzie, C. (2021, December). The new normal: The role of B2B Sales in Supply chain and logistics strategy. Presented at ISAC, Online
The Role of B2B Sales in Supply chain and Logistics strategy- A talk given at the opening of the Indonesian Sales competition.
This talk illustrated the importance position of 'sales strategy', its key components and discussed two pieces of resear...
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