The service dominant logic of understanding why consumers co create online experiences by disclosing the intimate public and private self-image
(2017)
Presentation / Conference Contribution
Haji, I., & Backhaus, C. (2017, June). The service dominant logic of understanding why consumers co create online experiences by disclosing the intimate public and private self-image. Paper presented at 26th Annual Frontiers in Service Conference, New Yor
Online value co-creation is not only about co-creating the content such as sharing status, sending invitations, sharing videos, and sharing photos, it is about the development of exchanging experiences to build and maintain online service dominant in... Read More about The service dominant logic of understanding why consumers co create online experiences by disclosing the intimate public and private self-image.