Reproducing the Fashion System: The Myth of the Influencer
(2018)
Presentation / Conference Contribution
Logan-McFarlane, A., & Samsioe, E. (2018). Reproducing the Fashion System: The Myth of the Influencer.
Previous work in marketing has shown that the social media influencer plays an important role in attracting consumers to brands (Kapitan and Silvera 2016). The fashion ‘influencer’ appears in a number of consumer research studies that seek to underst... Read More about Reproducing the Fashion System: The Myth of the Influencer.