All Outputs (4)

Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs (2017)
Presentation / Conference Contribution
Logan-McFarlane, A., Hamilton, K., & Hewer, P. (2017, July). Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs. Presented at Consumer Culture Theory, Anaheim, California

We explore passion and its link to consumption and entrepreneurial practice through the context of celebrity culture and fashion. Our contribution is to consider passionate labours and forms of production as vital substances for the making and reshap... Read More about Passionate Labours: Fashion, Celebrity Culture and Bloggerpreneurs.

Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. (2017)
Presentation / Conference Contribution
Rezai Namaghi, K., Thomson, E., & Logan-MacFarlane, A. (2017, July). Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content. Paper presented at Academy of Marketing Conference, Hull

Social media is a relatively new form of interaction and communication. As such, methodologies for its analysis – netnographic methodologies – are still evolving, with approaches growing in sophistication and application. Netnography developed as a... Read More about Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content..

‘Replikating’ celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro-celebrity status (2017)
Presentation / Conference Contribution
Logan-McFarlane, A. (2017, July). ‘Replikating’ celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro-celebrity status. Paper presented at Academy of Marketing, Hull University Business School

With the heightening proliferation of the selfie, a practice that has become norm thanks to societies prevailing obsession with capturing and circulating images, staging the image in ways that pertain to our idealised vision of the self or, the way i... Read More about ‘Replikating’ celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro-celebrity status.

Imaging Edinburgh as the ‘festival city’ (2017)
Presentation / Conference Contribution
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves

We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through shared online images. Our research aims to develop an understanding of how Edinb... Read More about Imaging Edinburgh as the ‘festival city’.