Capturing the role of societal affinity in cross-border mergers with the Eurovision Song Contest
(2019)
Journal Article
Siganos, A., & Tabner, I. T. (2020). Capturing the role of societal affinity in cross-border mergers with the Eurovision Song Contest. Journal of International Business Studies, 51(2), 263-273. https://doi.org/10.1057/s41267-019-00271-3
This paper demonstrates the effectiveness of voting bias in the Eurovision Song Contest as a means of capturing societal affinity. More than 180 million viewers from more than 40 countries watch the Eurovision Song Contest every year and vote for the... Read More about Capturing the role of societal affinity in cross-border mergers with the Eurovision Song Contest.