All Outputs (4)

Co-branding hotel owners and operators to increase willingness to pay (2022)
Journal Article
Whalen, E. A., & Sisson, A. D. (2022). Co-branding hotel owners and operators to increase willingness to pay. Research in Hospitality Management, 12(2), 151-159. https://doi.org/10.1080/22243534.2022.2133172

Although hotel brands are well established in the industry, customers have not been educated about the different kinds of properties, nor has hotel structure been utilised as a functional marketing tool. Drawing on previous studies, the purpose of th... Read More about Co-branding hotel owners and operators to increase willingness to pay.

Getting back to human touch: habit and change decisions during mobile device intermediations at events (2022)
Journal Article
Sisson, A., & Whalen, E. (2022). Getting back to human touch: habit and change decisions during mobile device intermediations at events. Consumer Behavior in Tourism and Hospitality, 17(4), 514-529. https://doi.org/10.1108/cbth-03-2022-0051

Purpose As mobile device use in the events industry increases worldwide, an essential component for successful events is creating a unique experience. One way to enhance entertainer and attendee experience is by offering a phone-free space to enjoy... Read More about Getting back to human touch: habit and change decisions during mobile device intermediations at events.

Leadership skills with classroom instruction integration in hospitality management higher education (2022)
Journal Article
Sisson, A. D., & Roberts, K. R. (2023). Leadership skills with classroom instruction integration in hospitality management higher education. Journal of Teaching in Travel and Tourism, 23(2), 208-228. https://doi.org/10.1080/15313220.2022.2123080

To move from the gap between industry and academia, educators must review and change instructional content to meet industry demands. By addressing the industry imperative for leadership skills, this exploratory study evaluates the most prominent lead... Read More about Leadership skills with classroom instruction integration in hospitality management higher education.

How Was Your Music Festival Experience? Impacts on Loyalty, Word-of-mouth, and Sustainability Behaviors (2022)
Journal Article
Sisson, A. D., & Alcorn, M. R. (2022). How Was Your Music Festival Experience? Impacts on Loyalty, Word-of-mouth, and Sustainability Behaviors. Event Management, 26(3), 565-585. https://doi.org/10.3727/152599521x16288665119495

As the popularity of music festivals increases worldwide, an essential component for successful festivals is creating an exceptional guest experience. A conceptual model is proposed, positing that experience economy has a positive effect on loyalty,... Read More about How Was Your Music Festival Experience? Impacts on Loyalty, Word-of-mouth, and Sustainability Behaviors.