All Outputs (3)

Franchising as a small business growth strategy: A resource-based view of organizational development (2004)
Journal Article
Stanworth, J., Stanworth, C., Watson, A., Purdy, D., & Healeas, S. (2004). Franchising as a small business growth strategy: A resource-based view of organizational development. International Small Business Journal, 22(6), 539-559. https://doi.org/10.1177/0266242604047409

Not only are most franchisees themselves small businesses, but so are many franchisors, particularly in the formative years of their franchise businesses. High turbulence and attrition rates in the formative years of franchise businesses result in an... Read More about Franchising as a small business growth strategy: A resource-based view of organizational development.

Retail franchising: An intellectual capital perspective (2004)
Journal Article
Watson, A., Stanworth, J., Healeas, S., Purdy, D., & Stanworth, C. (2005). Retail franchising: An intellectual capital perspective. Journal of Retailing and Consumer Services, 12(1), 25-34. https://doi.org/10.1016/j.jretconser.2004.02.001

Retailers appear to have found franchising to be a valuable means by which to develop their businesses, both domestically and abroad. In the UK franchising accounts for approximately one-third of all retail sales (Franchise Survey, 2003). This paper... Read More about Retail franchising: An intellectual capital perspective.

Public perceptions of franchising in Britain: Releasing the potential (2004)
Journal Article
Watson, A., & Kirby, D. (2004). Public perceptions of franchising in Britain: Releasing the potential. Journal of Small Business and Enterprise Development, 11(1), 75-83. https://doi.org/10.1108/14626000410519119

In the two decades prior to 2000, the UK franchise industry showed substantial growth. Subsequently, however, this growth appears to have reached a plateau, with growth of less than 1 per cent. Franchisors suggest that the biggest barrier to growth i... Read More about Public perceptions of franchising in Britain: Releasing the potential.