Destination marketing: Future issues — Strategic challenges
(2006)
Journal Article
Fyall, A., & Leask, A. (2006). Destination marketing: Future issues — Strategic challenges. Tourism and Hospitality Research, 7(1), 50-63. https://doi.org/10.1057/palgrave.thr.6050029
Although pivotal to the travel and tourism system, the destination is widely acknowledged to be one of the most difficult products to manage and market. Over the coming decade, the challenges facing destination marketers are likely to be even greater... Read More about Destination marketing: Future issues — Strategic challenges.