Investigating the motivations and preferences of Chinese cruise travelers amid COVID-19
(2022)
Journal Article
Chu, A., & Tung, V. (2023). Investigating the motivations and preferences of Chinese cruise travelers amid COVID-19. Journal of China Tourism Research, 19(1), 92-117. https://doi.org/10.1080/19388160.2022.2103606
The literature on cruise tourism is primarily Western-focused, which could differ compared to those in Asia Pacific. To address this gap, this study combines motivation and cruise preferences for a better understanding of repeated Chinese cruisers am... Read More about Investigating the motivations and preferences of Chinese cruise travelers amid COVID-19.