All Outputs (2)

Principal–Agent Relationship Within a Cruise Supply Chain Model for China (2021)
Journal Article
Chu, A. M. C., & Hsu, C. H. C. (2021). Principal–Agent Relationship Within a Cruise Supply Chain Model for China. Journal of Hospitality and Tourism Research, 45(6), 998-1021. https://doi.org/10.1177/1096348020985328

Changes in travelers’ booking habits and the evolution of technology have come to threaten the existence of traditional travel agents (TAs). However, the cruise industry still relies heavily on TAs as its main distribution channel. A qualitative stud... Read More about Principal–Agent Relationship Within a Cruise Supply Chain Model for China.

Managing hotel revenue amid the COVID-19 crisis (2021)
Journal Article
Denizci Guillet, B., & Chu, A. M. C. (2021). Managing hotel revenue amid the COVID-19 crisis. International Journal of Contemporary Hospitality Management, 33(2), 604-627. https://doi.org/10.1108/ijchm-06-2020-0623

Purpose
The revenue management (RM) discipline is built on the principle of demand-based pricing. This study aims to examine how and to what extent RM can be implemented in the hotel industry during low-demand periods, particularly during the corona... Read More about Managing hotel revenue amid the COVID-19 crisis.