All Outputs (2)

The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting (2019)
Journal Article
McCole, P., Ramsey, E., Kincaid, A., Fang, Y., & Li, H. (2019). The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting. Information Technology and People, 32(4), 781-801. https://doi.org/10.1108/ITP-08-2017-0274

Varied accounts exist regarding the role of trust and satisfaction in online continuance intention and contexts within which this occurs. This paper considers the moderating effect of structural assurance on satisfaction and trust and trust and conti... Read More about The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting.

Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum (2018)
Journal Article
Pich, C., Harvey, J., Armannsdottir, G., Poorrezaei, M., Branco-Illodo, I., & Kincaid, A. (2018). Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum. International Journal of Market Research, 60(6), 589-610. https://doi.org/10.1177/1470785318793260

This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom’s membership of the European Union. Using the marketing concept of engagement, we examine how young voters engaged cognit... Read More about Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum.