The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying
(2020)
Thesis
Feri, A. The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2709094
Brands’ reward-triggering visual cues, conceptualised in this research as hedonic visual brand cues, may be regarded as conditioned stimuli that trigger consumers’ approach behaviour. Increasing research suggests that exposure to proximate rewards, s... Read More about The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying.