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Factors Affecting the Adoption of Information and Communication Technologies: Small Hotels and Tour Operators in Addis Ababa, Ethiopia

Demeke, Wegene; Olden, Anthony; Nocera, Jose Abdelnour


Anthony Olden

Jose Abdelnour Nocera


In Africa the adoption of Information and Communication Technologies (ICTs) varies considerably from one country to another, for example between Kenya and Tanzania on the one hand and Ethiopia on the other. In Kenya and Tanzania telecommunications systems have been liberalized, while in Ethiopia all ICT infrastructures and services are provided by one single telecommunications operator – one that is owned and run by the government. ICT plays a significant role in poverty reduction and
empowerment of the disadvantaged, but this requires that ICT has first to be adopted by them. The main research question is: what are the factors affecting the adoption of ICT in the small hotel and tour operator sector? The purpose of this paper is to examine the factors that affect the adoption of ICT in small hotels and tour operators in Ethiopia’s capital city, Addis Ababa. The sector was chosen because, driven by demand from customers, it uses
ICT more than many other sectors, and because the government
requires hoteliers to use a particular software for tax purposes. During the course of several visits between 2009 and 2013 data were collected from hoteliers and tour operator owners/managers. Sixteen hoteliers who had adopted ICT in their businesses were interviewed. One hundred and twenty-eight hoteliers and 57 tour operators responded to a questionnaire. Analysis of the findings
indicates that factors affecting the adoption of ICT in these organizations can be arranged according to three levels: individual, organizational and national. The major factors that affect the adoption arise from the national level factors: the political, socio-economic, technological and legal factors that play a critical role in the adoption or rejection of ICT in this sector. This paper provides insights into the impact a monopolized telecommunications service
can have on the adoption of ICT.


Demeke, W., Olden, A., & Nocera, J. A. (2016). Factors Affecting the Adoption of Information and Communication Technologies: Small Hotels and Tour Operators in Addis Ababa, Ethiopia. Libri, 66(2), 151-165.

Journal Article Type Article
Acceptance Date Apr 18, 2016
Online Publication Date Jun 12, 2016
Publication Date Jan 6, 2016
Deposit Date Sep 28, 2017
Publicly Available Date Oct 4, 2017
Journal Libri
Print ISSN 0024-2667
Electronic ISSN 1865-8423
Publisher De Gruyter
Peer Reviewed Peer Reviewed
Volume 66
Issue 2
Pages 151-165
Keywords Library and Information Sciences
Public URL
Publisher URL
Contract Date Sep 28, 2017


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