Potentiality: the ethical foundation of design

Buwert, Peter

Abstract

This paper presents the argument that design is by nature an activity which extends and transforms potentiality and that therefore, because of this, it is always an ethical activity. This foundational ethicality does not guarantee that design will always be good, but rather that it always possesses within itself the simultaneous potentiality for both good and evil. To demonstrate the practical application of this abstract thinking, two relatively well-known examples of morally controversial design – eco-friendly “green bullets” and “The Liberator” 3-D printed gun – are examined through this lens. Evaluation of the extensions of potentiality in such designs does not offer an opinion as to whether these designs are good or evil. Instead, an analysis of the ethicality of design prior to considerations of moral judgement offers perspective as to the scale and significance of the ethical impact which the design in question can be counted responsible for.

Citation

Buwert, P. (2017, April). Potentiality: the ethical foundation of design. Presented at Design for Next. 12th European Academy of Design Conference, Rome, Italy

• Presentation Conference Type: Conference Paper (published)
• Conference Name: Design for Next. 12th European Academy of Design Conference
• Start Date: Apr 12, 2017
• End Date: Apr 14, 2017
• Acceptance Date: Apr 21, 2017
• Online Publication Date: Sep 6, 2017
• Publication Date: Sep 6, 2017
• Deposit Date: Apr 21, 2017
• Publicly Available Date: Apr 26, 2017
• Journal: The Design Journal
• Print ISSN: 1460-6925
• Electronic ISSN: 1756-3062
• Publisher: Routledge
• Peer Reviewed: Peer Reviewed
• Volume: 20
• Issue: sup1
• Pages: S4459-S4467
• DOI: https://doi.org/10.1080/14606925.2017.1352942
• Keywords: Potentiality, Ethics, Responsibility, Ethical Design, Giorgio Agamben
• Public URL: http://researchrepository.napier.ac.uk/Output/831587
• Contract Date: Apr 21, 2017