Developing a standard instrument to assess intangible event outcomes from the Ambassador perspective

Lockstone-Binney, Leonie; Robertson, Martin

Abstract

There is growing recognition of the broader value of business events as drivers for successful destinations and legacies (Foley, Schlenker, Edwards, & Lewis-Smith, 2013; Jago & Deery, 2010). Indeed, based on the professional approach of Ambassadors to bidding for international association meetings and events (Lockstone-Binney, Whitelaw, Robertson, Junek, & Michaels, 2014), Ambassador Programs may provide a conduit through which to examine the intangible benefits of business events including, for example, knowledge generation and dissemination and performance enhancement, which are often talked about but rarely captured using traditional direct economic impact or delegate expenditure surveys. A work in progress study is presented that aims to make tentative progress in this direction.

Citation

Lockstone-Binney, L., & Robertson, M. (2014, July). Developing a standard instrument to assess intangible event outcomes from the Ambassador perspective. Presented at Global Event Congress VI, Adelaide, Australia

• Presentation Conference Type: Conference Paper (published)
• Conference Name: Global Event Congress VI
• Start Date: Jul 9, 2014
• End Date: Jul 11, 2014
• Publication Date: 2015
• Deposit Date: Aug 8, 2025
• Peer Reviewed: Peer Reviewed
• Pages: 28-29
• Book Title: Colloquium. Papers from Global Events Congress VI
• ISBN: 9780994256102